Cookie Policy
This Cookie Policy explains how Facade & Build Ltd (Company Number 13671955) uses cookies and similar technologies on our website facadeandbuild.co.uk. We are committed to transparent data practices in accordance with UK GDPR and ePrivacy Regulations.
Last Updated: April 2026
1. What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, smartphone) when you visit a website. They contain information that is sent back to our server each time you visit. Cookies allow websites to remember your preferences and improve your experience.
We also use similar technologies such as web beacons, tracking pixels, and local storage to collect and analyse usage data.
2. Why We Use Cookies
We use cookies for the following purposes:
- Essential Functionality: Enabling core website features and navigation
- Security: Protecting against fraud and unauthorised access
- Performance & Analytics: Understanding how visitors use our site
- User Preferences: Remembering your settings and choices
- Marketing: Showing relevant content and tracking campaign effectiveness
3. Types of Cookies We Use
3.1 Essential Cookies
Status: Always Active (consent not required)
Essential cookies are necessary for the website to function properly. They include:
| Cookie Name | Provider | Purpose | Expiration |
|---|---|---|---|
| wordpress_logged_in | WordPress | Keeps you logged into the WordPress admin area | 14 days |
| wordpress_sec | WordPress | Ensures secure connection for logged-in users | 14 days |
| wordpress_test_cookie | WordPress | Tests whether cookies are enabled in your browser | Session |
| PHPSESSID | PHP Server | Maintains user session on the server | Session |
| _pk_testcookie | Matomo/Analytics | Tests cookie functionality | Session |
3.2 Performance & Analytics Cookies
Status: Requires Consent
We use analytics tools to understand how visitors interact with our site. This helps us improve user experience and content.
| Cookie Name | Provider | Purpose | Expiration |
|---|---|---|---|
| _ga | Google Analytics | Tracks anonymous user behaviour and traffic patterns | 2 years |
| _ga_* | Google Analytics 4 | Advanced analytics for user journeys | 2 years |
| _gid | Google Analytics | Identifies unique users for analytics | 24 hours |
| _gat | Google Analytics | Throttles request rate for analytics | 1 minute |
| _pk_id | Matomo Analytics | Anonymous user identifier | 13 months |
| _pk_ses | Matomo Analytics | Session identifier for analytics | 30 minutes |
3.3 Functionality Cookies
Status: Requires Consent
These cookies remember your preferences and choices to enhance your experience.
| Cookie Name | Provider | Purpose | Expiration |
|---|---|---|---|
| wp-settings-* | WordPress | Remembers user interface preferences | 1 year |
| wp-lang | WordPress | Remembers language preferences | 1 year |
| theme-preference | Facade & Build | Stores light/dark mode preference | 1 year |
3.4 Marketing & Advertising Cookies
Status: Requires Explicit Consent
These cookies track your interactions for targeted marketing and remarketing purposes.
| Cookie Name | Provider | Purpose | Expiration |
|---|---|---|---|
| IDE | Google Ads / DoubleClick | User identification for advertising purposes | 2 years |
| ANID | Displays relevant ads based on browsing history | 2 years | |
| NID | Personalises ads based on user interest | 6 months | |
| fr | Facebook Pixel | Tracks conversions for Facebook advertising | 3 months |
4. Cookie Consent Management
4.1 How to Manage Cookies
You have full control over cookies. When you first visit our website, you should see a cookie consent banner allowing you to:
- Accept All: Accept all cookies including analytics and marketing
- Reject All (Non-Essential): Only allow essential cookies required for the site to function
- Customise: Choose which cookie categories to enable
You can change your preferences at any time by clicking the cookie settings link in the website footer.
4.2 Browser Controls
You can also control cookies through your browser settings:
- Google Chrome: Settings > Privacy and Security > Cookies
- Mozilla Firefox: Preferences > Privacy & Security > Cookies
- Apple Safari: Preferences > Privacy > Manage Website Data
- Microsoft Edge: Settings > Privacy, Search, and Services > Cookies
Most browsers allow you to delete cookies or set preferences for future visits. Disabling cookies may affect website functionality.
4.3 Opting Out of Analytics
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
For other analytics services, please visit the provider's opt-out page.
5. Third-Party Cookies
Our website uses third-party cookies from the following providers:
- Google Analytics: Google Privacy Policy
- Google Ads: Google Ads Privacy
- Facebook Pixel: Facebook Cookies Policy
- WordPress.com: WordPress Cookies
We do not have control over these third-party cookies. Please review their privacy policies for more information.
6. Tracking Technologies Beyond Cookies
In addition to cookies, we use:
- Web Beacons: Invisible tracking pixels in emails and pages to measure engagement
- Local Storage: Browser storage for user preferences and data
- Server Log Files: IP address, browser type, pages visited, and visit duration
7. Data Retention
Analytics data is retained as follows:
- Google Analytics: 26 months from collection date
- Matomo Analytics: 13 months from collection date
- WordPress Cookies: 14 days to 1 year depending on type
Data is then automatically deleted or anonymised.
8. International Data Transfers
Some third-party services process data outside the UK/EU. We ensure appropriate safeguards are in place, including:
- Standard Contractual Clauses with US-based providers
- Data Processing Agreements compliant with UK GDPR
- Privacy Shield certifications where applicable
9. Your Rights
Under UK GDPR, you have the right to:
- Know what cookies are used and why
- Withdraw consent at any time
- Request access to data collected via cookies
- Request deletion of cookie data
- Lodge a complaint with the ICO if your rights are violated
For more information, see our Privacy Policy.
10. Contact Information
If you have questions about this Cookie Policy, please contact:
Facade & Build Ltd
Email: estimating@facadeandbuild.co.uk
Phone: +44 7763 439033
Hours: Mon-Sat, 08:00-18:00
11. Changes to This Policy
We may update this Cookie Policy to reflect changes in technology or legal requirements. The "Last Updated" date indicates when changes were made. Continued use of our website constitutes acceptance of updates.
Last Updated: 4 April 2026